The poll you can see above had more than 600 impressions at the time I’m writing this post. Just about 3 weeks out in the wild internet. Not that many, if you look closely it only had one reaction and 3 votes. What’s even funnier is a few of my peer colleagues did react to it in analog format, asking me what this was about.

Only now, as I prepare to have a call with @ameneres, I ran the usual research for a call like the one I’m about to have. While I go through my reading list I found something really interesting I had in common with Antonio, in fact with Antonio 2 years ago: Neither of us new what to write about, or if it was even worth it. Moreover I too wondered wether it made sense to have a generic blog that just speaks about anything and everything – “What will I write about?”, “why will people read this?“. Is it about sales, surf, Brazilian jiu jistu, family, launching a business, programming, learning or something else. My interests keep changing and they’ve changed significantly over the years –. But even if you know and are at peace with whatever you write about, should you publish everything?, only part of it? stick to a schedule? Write daily, publish weekly…

This resonates so much with my feeling when I get to write, I felt I had to write a post about it. And there is no better time than now, when Linkedin sent me the report on weekly impressions of a post that was meant to be a satire of the bloated environment of content creators.

I never have the feeling I have anything to teach. Never have I had the sense what I know is worth talking about. Yet, time and again I come across posts and articles that people write with little knowledge or valuable content, that are being consumed¹ endlessly through each platform.

So I should also set myself the goal of writing daily, and publish weekly.

1. “consumed” is probably the word that best grew in meaning ever since the 2000s. More relevant than “selfie”, or “influencer”. More in a future post.